ATRX Agency

A NEXTGEN ARTIST DEVELOPMENT PROGRAM

OFFICIAL PROGRAM TIMELINE

OFFICIAL
PROGRAM TIMELINE

PHASE 01

January 2026 – Ongoing (Rolling)

SIGN-UP + QUALIFICATION

Every artist who signs up and pays the $100 enrollment fee is invited to a live Zoom interview with industry executives. After the interview, artists receive four qualification tasks focused on creativity, business readiness, and community engagement. How each artist performs in the interview and executes the four tasks determines whether they advance to Phase 2.

• Early Bird Applications: January 6 – March 4

• Last Chance Applications: March 4 – March 19

• Applications reviewed on a rolling basis

• Official competition roster confirmed by April 1

PHASE 02

June 2, 2026

ARTIST HUB + MENTORSHIP

Artists who advance receive access to the private Artist Hub, including the Rise/Artist Desk app, weekly mentoring sessions, resources, and ongoing tasks designed to help them build audience, structure, revenue, and momentum. Artists are evaluated through a point-based system tied to task completion, consistency, execution, and engagement. Those who perform at the highest level advance to Phase 3.

PHASE 03

July 10 - July 31, 2026

LIVE EVENTS + ADVANCED EXECUTION

Phase 3 includes advanced tasks requiring higher-level execution, special LIVE streaming events, top-level mentoring, and the opportunity to participate in the pop-up music series and bus tour. 8 cities. Live performances. Real audiences. Artists will be evaluated on stage presence, audience engagement, business setup, consistency, execution, and overall fan response as they compete for advancement into the next phase of The Rise.

PHASE 04

August 1 - Septmeber 7, 2026

INDUSTRY ACCESS + FINAL EVALUATION

Artists entering Phase 4 receive final high-level tasks focused on execution, branding, marketing, audience growth, and business readiness. This phase includes strategic Zoom sessions with industry executives, branding and distribution discussions, and potential meetings with promotional and brand partners. Artists will also deliver final presentations to the industry panel, where judges evaluate overall growth, professionalism, execution, audience development, and long-term potential. The artists with the highest overall scores advance to Phase 5.

PHASE 05

September 17 - September 24, 2026

THE EXECUTION FINALE

The final phase brings the final 8 artists to New York City for live performances, exclusive industry meetings, and final evaluations. This is where execution, audience connection, business readiness, live performance, and overall momentum come together to determine the ultimate winner of The Rise. Final showcase in New York. Winner takes home $50,000 cash and the full $300,000 career acceleration package.