A NEXTGEN MUSIC COMPETITION

A NEXTGEN MUSIC COMPETITION

THE RISE ISN'T GIVEN,
IT'S EARNED.

THE RISE ISN'T GIVEN,
IT'S EARNED.

A NEW MUSIC COMPETITION

A NEW MUSIC COMPETITION

A NEW MUSIC COMPETITION

The Rise is a music competition — but not the kind you’ve seen before. This isn’t about having the best voice in the room.

The official start date begins on March 4th. See the official timeline here.

It’s about who can build real community, work within a team, take feedback, and execute under pressure.

Who can turn talent into momentum, leverage, and long-term success.

The Rise isn't about who sounds the best. It's about who can put the creative and business sides together. And make it last.

The Rise is a music competition — but not the kind you’ve seen before. This isn’t about having the best voice in the room.

The official start date begins on March 4th. See the official timeline here.

It’s about who can build real community, work within a team, take feedback, and execute under pressure.

Who can turn talent into momentum, leverage, and long-term success.

The Rise isn't about who sounds the best. It's about who can put the creative and business sides together. And make it last.

The Rise is a music competition — but not the kind you’ve seen before. This isn’t about having the best voice in the room.

The official start date begins on March 4th. See the official timeline here.

It’s about who can build real community, work within a team, take feedback, and execute under pressure.

Who can turn talent into momentum, leverage, and long-term success.

The Rise isn't about who sounds the best. It's about who can put the creative and business sides together. And make it last.

THE GRAND PRIZE

THE GRAND PRIZE

THE GRAND PRIZE

$50,000 CASH PRIZE

$50,000 CASH PRIZE

$50,000
CASH PRIZE

PLUS A CAREER ACCELERATION PACKAGE VALUED AT $250K

PLUS A CAREER ACCELERATION PACKAGE VALUED AT $250K

PLUS A CAREER ACCELERATION PACKAGE VALUED AT $250K

how you compete

WEEKLY CHALLENGES

Each week, artists complete in challenges across different areas

TALENT CHALLENGE

Creative execution and performance. Live performances, recorded sessions, song execution.

BUSINESS CHALLENGE

Strategy and monetization. Music releases, merch drops, monetized LIVE sessions, brand activations.

COMMUNITY CHALLENGE

Engagement and demand. Short-form content, LIVE retention, local market activation.

EXECUTION GETS YOU FURTHER

Artists who perform consistently earn access to live opportunities.

POP-UP CONCERTS

12 performances for artists with strong scores and live readiness.

June 15 - July 2, 2026

8-CITY BUS TOUR

Reserved for top performers. Travel, lodging, and meals provided.

July 10 - July 28, 2026

NYC FINALE

The Final 8 perform live on-stream and professionally produced.

September 13-17, 2026

EARN POINTS FOR SHOWING UP
& STANDING OUT

EARN POINTS FOR SHOWING UP & STANDING OUT

Each challenge awards two types of points. Completion points for finishing on time and following the brief. Judging points based on quality, execution, and impact.

Your weekly score determines whether you advance or get eliminated.

WINNER ANNOUNCED

september 30th, 2026

how you compete

WEEKLY CHALLENGES

Each week, artists complete in challenges across different areas

TALENT CHALLENGE

Creative execution and performance. Live performances, recorded sessions, song execution.

BUSINESS CHALLENGE

Strategy and monetization. Music releases, merch drops, monetized LIVE sessions, brand activations.

COMMUNITY CHALLENGE

Engagement and demand. Short-form content, LIVE retention, local market activation.

EXECUTION GETS YOU FURTHER

Artists who perform consistently earn access to live opportunities.

POP-UP CONCERTS

12 performances for artists with strong scores and live readiness.

June 15 - July 2, 2026

8-CITY BUS TOUR

Reserved for top performers. Travel, lodging, and meals provided.

July 10 - July 28, 2026

NYC FINALE

The Final 8 perform live on-stream and professionally produced.

September 13-17, 2026

EARN POINTS FOR SHOWING UP
& STANDING OUT

Each challenge awards two types of points. Completion points for finishing on time and following the brief. Judging points based on quality, execution, and impact.

Your weekly score determines whether you advance or get eliminated.

WINNER ANNOUNCED

september 30th, 2026

THE COMPETITION

THE COMPETITION

THE COMPETITION

PROGRAM TIMELINE

The Rise runs for 8 months from January to September 2026

The Rise runs for 8 months from

January to September 2026

APPLICATIONS

Artists apply with a $100 registration fee. Every submission is reviewed.

Selected artists advance into the competition.

JANUARY – MARCH

JANUARY – MARCH

JANUARY – MARCH

COMPETITION

Artists compete in real-world challenges. They create content, go live, and build their audiences. All while being evaluated.

APRIL – SEPTEMBER

APRIL – SEPTEMBER

APRIL – SEPTEMBER

THE TOUR

The competition goes on the road with 12 pop-up concerts and an 8-city mini bus tour. Live shows. Real audiences.

APRIL - JULY

APRIL - JULY

APRIL - JULY

THE FINALE

The Final 8 artists perform live in New York City. The audience votes. A winner is crowned and receives their Grand Prize.

SEPTEMBER

SEPTEMBER

SEPTEMBER

Competition

Competition

WHERE IT TAKES PLACE

The majority of the competition happens remotely.

Home setup

Final 8 (What's Covered)

Local communities

TikTok LIVE and short-form content

In-person participation is required only for select moments, including pop-up performances, touring opportunities, and the live finale.

Submissions

Submissions

PRE-QUALIFICATION PROCESS

Before the live competition begins on April 4, 2026, artists move through a structured qualification process.

Online application + $100 registration fee

 Required short performance video, including a brief performance and a short introduction explaining why the artist is a strong fit for UpNext: The Rise

Pre-competition qualifying round via Zoom, reviewed by industry executives and the UpNext team

Final competition roster confirmed prior to March 4

Purpose: Reinforces seriousness, readiness, and credibility. This is not a talent-only audition.

Eligibility

Eligibility

WHO CAN PARTICIPATE

The competition is open to all artists

Artists do not need to be part of a LIVE Agency

Not pay-to-play

Not a popularity contest

Travel & Lodging

Travel & Lodging

POLICY FOR TRAVELERS

Before Final 8

All artists, including international artists, are responsible for their own travel, lodging, and any required visas

Final 8 (What's Covered)

Travel and lodging for NYC Finale

Travel, lodging, and meals for the 8-city mini bus tour

International Final 8 Artists

International artists who reach the Final 8 must arrange and pay for their own travel to the United States. Once in the US, all Final 8 travel support applies.

THE TWIST

THE TWIST

THE TWIST

THERE'S A CATCH

Two artists in the competition don't belong.

We tell the audience this from the start. From day one, everyone knows that two of the artists are different somehow. But no one knows who. And no one knows why.

The audience's job is simple: find them. Watch closely. Look for clues. Try to figure out who doesn't belong and whether they should be eliminated.

But here's where it gets interesting. As the competition unfolds, a deeper question emerges: Is whatever separates these two artists actually hurting them? Or is it the reason they're winning?

We never answer that directly. The show lets the audience decide.

WHO SHOULD APPLY

WHO SHOULD APPLY

WHO SHOULD APPLY

IS THIS FOR YOU?

We're looking for serious artists.

You should only apply if:

You have real talent and the drive to elevate your career

You’re open to mentoring, collaboration, and feedback

You understand that execution matters as much as ability

You want to level up on the business side of music

You’re ready for pressure, accountability, and meaningful stakes

Don't apply if:

You’re looking for a quick come-up or exposure only

You’re not open to feedback or growth

You're looking for a quick come-up or exposure only

You think talent alone is enough

The Rise isn’t for everyone. It’s for artists ready to earn what comes next.

THE ENTRY FEE

THE ENTRY FEE

THE ENTRY FEE

$100 application fee TO ENTER

The Rise has a $100 application fee.

Here's why:

It filters out people who aren't serious

It helps fund production and operations

It signals that this is a real professional opportunity

You're not paying to audition. You're investing in access to a development process, mentorship, and infrastructure — whether you win or not.


*Payment does not guarantee acceptance or advancement. All selections are based on readiness and performance.

Eligibility

Eligibility

WHO CAN PARTICIPATE

The competition is open to all artists

Artists do not need to be part of a LIVE Agency

Not pay-to-play

Not a popularity contest

Travel & Lodging

Travel & Lodging

POLICY FOR TRAVELERS

Before Final 8

All artists, including international artists, are responsible for their own travel, lodging, and any required visas

Final 8 (What's Covered)

Travel and lodging for NYC Finale

Tavel, lodging, and meals for the 8-city mini bus tour

International Final 8 Artists

International artists who reach the Final 8 must arrange and pay for their own travel to the United States. Once in the US, all Final 8 travel support applies.

Submissions

Submissions

PRE-QUALIFICATION PROCESS

Before the live competition begins on March 4, 2026, artists move through a structured qualification process.

Online application + $100 registration fee

 Required short performance video, including a brief performance and a short introduction explaining why the artist is a strong fit for UpNext: The Rise

Pre-competition qualifying round via Zoom, reviewed by industry executives and the UpNext team

Final competition roster confirmed prior to March 4

Purpose: Reinforces seriousness, readiness, and credibility. This is not a talent-only audition.

Competition

Competition

WHERE IT TAKES PLACE

The majority of the competition happens remotely.

Home setup

Local communities

TikTok LIVE and short-form content

In-person participation is required only for select moments, including pop-up performances, touring opportunities, and the live finale.

A lot of artists want success BUT Fewer are willing to do what it takes to ACTUALLY get there.

A lot of artists want success BUT Fewer are willing to do what it takes to ACTUALLY get there.

The Rise is eight months of real challenges, real feedback, and real stakes. It's not easy. It's not a shortcut. But for the right artist, it's the opportunity of a lifetime. If that sounds like you, we want to hear from you.

The Rise is eight months of real challenges, real feedback, and real stakes. It's not easy. It's not a shortcut. But for the right artist, it's the opportunity of a lifetime. If that sounds like you, we want to hear from you.

STOP WAITING. START BUILDING.

The Rise is open. The opportunity is real. The question is whether you're ready to take it.

STOP WAITING. START BUILDING.

Frequently asked questions

Is this pay-to-play?

Is this a popularity contest?

How are artists selected?

How are artists evaluated?

Why does audience participation matter?

What makes UpNext different?

Is travel covered?

Is this pay-to-play?

Is this a popularity contest?

How are artists selected?

How are artists evaluated?

Why does audience participation matter?

What makes UpNext different?

Is travel covered?

Is this pay-to-play?

Is this a popularity contest?

How are artists selected?

How are artists evaluated?

Why does audience participation matter?

What makes UpNext different?

Is travel covered?

Disclaimer

UpNext: The Rise is not a pay-to-play competition. Application fees cover the review and evaluation process only and do not guarantee acceptance, advancement, or selection. Advancement is based on performance, execution, and readiness throughout the competition — not popularity, follower count, or payment. Participation requires time, effort, and commitment. Results are not guaranteed.

Disclaimer

UpNext: The Rise is not a pay-to-play competition. Application fees cover the review and evaluation process only and do not guarantee acceptance, advancement, or selection. Advancement is based on performance, execution, and readiness throughout the competition — not popularity, follower count, or payment. Participation requires time, effort, and commitment. Results are not guaranteed.

AGENCY

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© ATRX Agency. All rights reserved.

AGENCY

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© ATRX Agency. All rights reserved.

AGENCY

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Blog

© ATRX Agency. All rights reserved.

The Rise is open. The opportunity is real. The question is whether you're ready to take it.

STOP WAITING. START BUILDING.