WHATS ACTUALLY INCLUDED
The career acceleration package is built around six core areas of support.
Each one is designed to address a real gap that holds independent artists back.
Artists receive access to professionally produced assets designed to elevate perception and credibility.
May include:
Editorial photo shoots
Short-form video content optimized for social platforms
Performance recordings and live-session visuals
Brand-ready content for releases, press, and partnerships
These are the assets artists typically pay for — or never get access to.
Live performance is treated as a growth lever, not a one-off moment.
May include:
Professionally produced showcases
Pop-up concerts and experiential performances
Inclusion in ATRX-produced live or filmed events
Performance environments designed for visibility
These experiences are designed to create real moments, not just appearances.
Artists are supported in turning music into momentum.
May include:
Strategic release planning
Content and performance alignment with drops
Visual rollouts tied to music releases
Execution support to avoid stalled or poorly launched releases
Focus is on execution and timing, not theory.
Where alignment exists, artists may be introduced to:
Brand partners aligned with their image and audience
Sponsored content opportunities
Brand-integrated performances or campaigns
Opportunities are earned, not guaranteed, and based on fit and professionalism.
Artists are evaluated on their ability to convert attention into sustainability.
May include:
TikTok LIVE monetization strategy
Community activation systems
Merchandising and fan engagement pathways
Revenue modeling based on real performance data
This focuses on long-term viability, not short-term spikes.
Artists gain access to decision-makers and operators with real execution experience.
May include:
Direct access to ATRX leadership and advisors
Feedback from professionals across music, film, and digital media
Career planning grounded in real-world execution, not theory
Access is paired with accountability.
The $250K value reflects market-rate cost of production, access, and execution.
Support is delivered over time, not upfront.
Resources are allocated based on:
Performance
Consistency
Professionalism
Readiness for opportunity
Why this is different
Most programs offer:
Advice
Exposure
Generic marketing services
UpNext The Rise provides
Assets
Access
Execution
Opportunity
